/* SEO and advertising: shared service-page layout plus domain-specific diagrams. */
.marketing-illustration{margin:0;min-width:0;padding:18px 0 0}.traffic-sources{display:grid;grid-template-columns:1fr 1fr;gap:16px}.traffic-sources>div{background:#fff;border:1px solid #d4e0d8;border-radius:9px;padding:22px 21px}.traffic-sources span{display:block;font-size:8px;color:var(--green);letter-spacing:1.2px;font-weight:700}.traffic-sources strong{display:block;font-size:23px;letter-spacing:-.8px;margin:15px 0 12px}.traffic-sources small{display:block;font-size:11px;color:var(--muted)}.traffic-sources>div:last-child{background:#e6f0e9}.traffic-connectors{display:flex;justify-content:space-around;height:32px}.traffic-connectors i{height:100%;border-left:1px solid #96b7a4;position:relative}.traffic-connectors i:after{content:"";position:absolute;bottom:0;left:-4px;border:3px solid transparent;border-top-color:#6b927d}.landing-example{border:1px solid #ceddd1;border-radius:9px;padding:24px;background:#fff;box-shadow:0 16px 35px #1223340a}.landing-label{font-size:8px;letter-spacing:1.4px;color:var(--green);font-weight:700}.landing-example>strong{display:block;font-size:22px;margin:14px 0 20px;letter-spacing:-.8px}.landing-points{display:flex;flex-wrap:wrap;gap:7px}.landing-points span{font-size:10px;padding:9px 10px;background:var(--paper);color:#536e5d;border-radius:3px}.action-example{margin-top:24px;background:var(--ink);padding:16px 18px;border-radius:5px;color:white;display:flex;justify-content:space-between;align-items:center;font-size:13px;font-weight:600}.action-example span{color:var(--accent);font-size:20px}.measure-example{display:flex;gap:16px;align-items:center;margin:21px 7px}.measure-example>span{font-size:34px;color:var(--green)}.measure-example p{font-size:12px;color:var(--muted);line-height:1.8;margin:0}.measure-example strong{color:var(--green);font-weight:650}.marketing-illustration figcaption{border-top:1px solid #d9e3da;padding-top:15px;display:flex;justify-content:space-between;gap:10px;font-size:9px;color:#61756b}.marketing-illustration figcaption span{color:#74847b}
.marketing-services>article{display:grid;grid-template-columns:1fr 1.6fr;gap:60px;border-top:1px solid var(--line);padding:34px 0 39px}.marketing-service-title h3{font-size:25px;line-height:1.55;letter-spacing:-.85px;margin:20px 0 0}.marketing-services p{font-size:15px;line-height:1.95;color:var(--muted);margin:0}.marketing-services ul{padding-left:19px;margin:22px 0 21px;font-size:14px;line-height:1.95;word-break:keep-all}.marketing-services li{padding-left:4px;margin-block:6px}.marketing-services li::marker{color:#83aa93}.marketing-services p.service-deliverable{font-size:12px;color:var(--green);padding-top:17px;border-top:1px solid #e7ece8;line-height:1.8}.approach-points{padding-left:18px;margin:24px 0 0;font-size:13px;line-height:1.95;color:#40624e}.approach-points li{margin-block:6px;word-break:keep-all}.measurement-intro{font-size:15px;line-height:1.95;color:var(--muted);max-width:850px;margin:0 0 28px}.metrics-table{width:100%;border-collapse:collapse;table-layout:fixed;text-align:left;font-size:14px;line-height:1.9;word-break:keep-all;overflow-wrap:break-word}.metrics-table caption{text-align:left;font-size:12px;color:var(--green);font-weight:650;margin-bottom:14px}.metrics-table th,.metrics-table td{border-bottom:1px solid var(--line);padding:22px 21px;vertical-align:top}.metrics-table thead{background:var(--paper);font-size:13px}.metrics-table th{font-weight:650}.metrics-table th:first-child{width:20%;padding-left:22px}.metrics-table td{color:var(--muted)}.metrics-table td:last-child{padding-right:10px}.measurement-notes{display:grid;grid-template-columns:1fr 1fr;gap:34px;margin-top:27px}.measurement-notes p{margin:0;color:var(--muted);font-size:13px;line-height:1.95}.measurement-notes strong{display:block;margin-bottom:7px;color:var(--ink);font-size:14px}.development-connection{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:28px;padding:24px 27px;border:1px solid #ccdbcf;border-radius:7px;background:#eef5ef}.development-connection small{display:block;font-size:11px;color:#61796a;margin-bottom:8px}.development-connection strong{font-size:16px;letter-spacing:-.4px;color:var(--green)}.development-connection>span:last-child{font-size:25px;color:var(--green)}.development-connection:hover{background:#e2eee5}.marketing-page .scope-note{margin-top:0}.marketing-page .contact h2{font-size:37px}.marketing-page .contact-heading>p{flex-shrink:0}
@media(max-width:1100px){.traffic-sources{gap:12px}.traffic-sources>div{padding:19px 17px}.traffic-sources small{font-size:10px}.landing-example{padding:21px}.landing-example>strong{font-size:21px}.landing-points span{font-size:9px;padding:8px}.marketing-services>article{gap:38px}.marketing-service-title h3{font-size:23px}.marketing-services p{font-size:14px}.marketing-page .contact h2{font-size:32px}}
@media(max-width:850px) and (min-width:721px){.traffic-sources>div{padding:17px 12px}.traffic-sources span{font-size:6px}.traffic-sources strong{font-size:20px}.traffic-sources small{font-size:8px}.landing-example{padding:18px}.landing-example>strong{font-size:18px}.landing-points{gap:5px}.landing-points span{font-size:8px;padding:6px}.marketing-services>article{grid-template-columns:1fr 1.45fr;gap:30px}.marketing-service-title h3{font-size:21px}.marketing-page .contact h2{font-size:29px}.metrics-table th,.metrics-table td{padding:17px 13px}.marketing-illustration figcaption{font-size:8px}}
@media(max-width:720px){.marketing-illustration{padding:0;margin:39px auto 0;max-width:440px}.traffic-sources>div{padding:21px 16px}.traffic-sources span{font-size:7px}.traffic-sources strong{font-size:22px}.traffic-sources small{font-size:10px}.landing-example{padding:22px}.landing-example>strong{font-size:21px}.landing-points span{font-size:9px;padding:8px}.measure-example{margin-block:20px}.marketing-illustration figcaption{font-size:8px}.marketing-services>article{grid-template-columns:1fr;gap:22px;padding:28px 0 32px}.marketing-service-title h3{font-size:23px;margin-top:16px}.marketing-services p{font-size:14px}.marketing-services ul{font-size:13px;margin-block:19px}.marketing-services p.service-deliverable{font-size:12px}.approach-points{font-size:13px;margin-top:19px}.measurement-intro{font-size:14px}.metrics-table{font-size:13px;line-height:1.85;word-break:keep-all;overflow-wrap:break-word}.metrics-table thead{font-size:12px}.metrics-table caption{font-size:12px;line-height:1.8}.metrics-table th,.metrics-table td{padding:17px 9px}.metrics-table th:first-child{width:26%;padding-left:9px}.metrics-table td:last-child{padding-right:8px}.measurement-notes{grid-template-columns:1fr;gap:21px;margin-top:25px}.measurement-notes p{font-size:13px}.development-connection{padding:23px 21px}.development-connection strong{font-size:15px;line-height:1.7;word-break:keep-all}.development-connection small{font-size:11px;line-height:1.7}.marketing-page .contact h2{font-size:31px}.marketing-page .contact-heading>p{font-size:13px}}
@media(max-width:360px){.traffic-sources>div{padding-inline:13px}.traffic-sources span{font-size:6px}.traffic-sources small{font-size:9px}.landing-example{padding:18px}.landing-example>strong{font-size:19px}.landing-points span{font-size:8px;padding:7px}.marketing-illustration figcaption{font-size:7px}.metrics-table{font-size:13px}.metrics-table th,.metrics-table td{padding-inline:7px}.marketing-page .contact h2{font-size:28px}}